VENUE OF THE YEAR: 30 EUSTON SQUARE

As May edges closer and London begins to soften into longer evenings, there’s a familiar shift across our venues – our terraces are reopening, Champagne glasses are clinking a little later into the night, and calendars are filling up with everything from conferences to weddings, breakfasts to bridal showers.

At Searcys, that sense of momentum feels particularly meaningful this year. At the centre of it sits 30 Euston Square, a venue that hasn’t just come into its own, but has just won our Venue of the Year (with more than 40 members) at our recent Searcys People Awards.

Alongside that, Salem Retibi has also been recognised as General Manager of the Year, a moment that reflects not just leadership, but the strength and spirit of the team behind the scenes.

The People at 30ES

Spend any time at 30 Euston Square and one thing becomes clear very quickly: this is a team-led venue. The kind where the atmosphere isn’t manufactured, it’s built, day by day, by the people who run it.

Over the past year, there’s been a clear focus on creating an environment where people feel supported, listened to, and able to grow. Investment in training, development, and internal initiatives has shaped a culture that feels collaborative and forward-looking, something that’s reflected in every event delivered within the building.

From large-scale conferences to intimate celebrations, there’s a consistency to the experience here. Clients often talk about how seamless events feel, not just because of the space itself, but because of the people delivering them.

“Your organisation, responsiveness, and calm professionalism throughout the planning and delivery of the event were outstanding. You made the entire process feel seamless.” – Client feedback

A Year of Defining Moments

Rather than one single milestone, the past 12 months have been shaped by a series of moments.

From team initiatives and charity challenges to a diverse calendar of high-profile events, there’s been a balance between performance and culture, between delivering exceptional experiences and building something meaningful behind the scenes. From large-scale conferences like the UA Society and Planet Peach Sustainability Summit, to more intimate gatherings, the feedback is strikingly consistent: calm, seamless, and deeply professional.

That sense of shared effort has been key to the venue’s success, and it’s something that continues to drive the team forward.

More Than a Venue

Just moments from Euston Station, 30 Euston Square is one of those rare London spaces that feels both connected and self-contained. A Grade II* listed building that moves easily between heritage and modernity, from its grand State Rooms to its purpose-built conference facilities.

It’s a venue that adapts to the rhythm of the day: morning briefings turning into full-scale conferences, afternoon meetings giving way to evening receptions, and, increasingly, weddings that unfold across the building before guests settle into on-site bedrooms.

This summer, that versatility expands even further with the reopening of the newly refurbished rooftop terrace, a space designed to bring a fresh sense of occasion to the venue’s event offering. Set above the city, the terrace introduces an entirely new atmosphere for summer parties, private receptions, and post-conference networking, pairing skyline views with the relaxed energy that only an outdoor setting can bring. Thoughtfully designed to work alongside the adjoining State Rooms, it offers the flexibility of an open-air rooftop with the reassurance of an elegant all-weather option.

With new seasonal menus shaped by the best of spring and summer, elevated barbecue options, and a cocktail list designed for long evenings outdoors, the terrace adds another layer to the 30 Euston Square experience, giving clients the opportunity to move effortlessly from business to celebration, all within one distinctive London destination.

It’s a shift that feels perfectly timed, not simply a new offering but a natural continuation of the venue’s ongoing evolution.

Looking Ahead

As we head into the warmer months, with wedding season underway, terraces reopening, and a calendar quickly filling with events, there’s a sense that this is just the beginning of the next chapter for the venue.

At 30 Euston Square, success isn’t treated as a finish line. It’s a marker of what’s working, what matters, and where to go next.

A Conversation with the General Manager of 30 Euston Square

Following a standout year, we sat down with Salem Retibi to talk about the journey behind the awards, the team that made it possible, and what comes next.

Winning both Venue of the Year and General Manager of the Year is a remarkable achievement. What does this recognition mean to you and your team?
Winning both awards was an incredibly proud moment for us all, and it is far from an individual achievement. It reflects the energy, resilience, and care that every single member of our team brings to 30 Euston Square each day. We have been working to build something really special at the venue, from the terrace refurbishment to internal staff development, we’re continually growing the product and our team.

Over the past year, what moments or milestones have defined the journey for you and your team?
There have been so many great moments over the past year. From launching new initiatives to celebrate our teams, memorable days out hiking for charities, delivering a diverse range of high-profile events, training opportunities to develop our teams, and seeing everyone come together to make this all happen.

What do you think sets 30 Euston Square apart in such a competitive London events landscape?
There are many features in the building that make 30 Euston Square an attractive option for anyone wanting to host an event. However, at its very core, hospitality is about people, and it is our people that set us apart. There is such dedication to excellence within everyone in the venue. Our kitchen team are constantly collaborating, drawing on their diverse cultures to create exciting new menus every season. Our operations and events planning team is frequently named by our clients, reflecting the depth of support they provide.

Leadership clearly plays a key role in a venue’s success. How would you describe your approach to building and motivating your team?
A major focus since starting at 30 Euston Square has been ensuring that teams have the right tools to do what they do best. This includes providing further training, offering new growth opportunities, and creating spaces such as ‘Your Voice’, where the team has a dedicated place to raise any suggestions or concerns they might have.

Looking ahead, how do you plan to build on this success and continue evolving the experience at 30 Euston Square?
We plan to continue building on the foundation we established, invest in all aspects of our team, streamline processes across all areas, and focus on hospitality to provide a unique experience at every level, while embracing all of Searcys’ values.

As the venue moves into its next season, the story of 30 Euston Square continues, shaped by its people, its spaces, and a clear sense of where it’s heading next.