Searcys offers low or no alcoholic pairings for dinners and events10 January 2020
Searcys is delighted to announce a new sommelier training initiative for 2020, focusing on non-alcoholic pairings to match with lunch and dinner menus.
Research suggests that more consumers are drinking no and low ABV drinks, seeing a £22.4 million growth with a reported 20.4% of consumers now opting for a teetotal lifestyle*. 61% of drinkers** are looking for more choice when it comes to non-alcoholic drinks, and 67% reported they are proactively trying to lead a healthier lifestyle***. Despite this change in the drinking culture, there is currently a lack of worthwhile paired drinks and dishes for those adopting tee-total or sober curious lifestyles.
Leading the new training programme will be Searcys Beverage Ambassador Joel Claustre, who will first introduce the new pairing alternatives at St Pancras Brasserie and Champagne Bar this year, with the aim to roll out across all Searcys’ iconic venues.
Suggested pairing alternatives will include Big Drop, a naturally brewed low-alcohol craft beer, which uses over 20 speciality grains across its range, and pairs well with dishes including a refreshing quinoa, avocado and pink grapefruit salad.
Also, Real Kombucha is gaining popularity, with Searcys mixologists working to create kombucha-based cocktails as part of a non-alcoholic pairing menu. Kombucha works well as a wine alternative to dishes such as chargrilled chicken with lemon and couscous. Other serves will include the light and refreshing Sister’s Soda from Franklins and Sons Ltd; a collection of low-calorie sodas crafted with only natural ingredients and a touch of British sugar beet instead of sweeteners
Home to Europe’s longest Champagne Bar, St Pancras by Searcys prides itself on high-quality service, seasonal British produce and a vast selection of Champagne and English Sparkling wine. Regularly hosting Champagne schools, alongside wine pairings to their menus, the restaurant and bar will be proud to offer the same level of expertise to non-alcoholic beverages for their diners, which will be available on their all-day menus, as well as for private events and group bookings in the private dining spaces.
Speaking on the new range, Joel Claustre states “At Searcys, we pride ourselves on delivering the best service and experience to all of our guests. With the continued rise of non-drinkers, we believe it is key for there to also be suitable drink alternatives available which do not compromise on flavour or quality, and I am both proud and excited to be leading the way with our St Pancras Champagne Bar and Brasserie and extend the range to the entire Searcys venue and restaurant portfolio.”
To find out more about our partnerships with low or no alcohol brands, click here.
*As reported on Drinks Retailing News 2019 Mindful Drinking Guide
**As reported by Diageo (May 2019)
*** Insights i IT IS CGA BRAND TRACK REPORT Feb 2019