An Event to Remember: 116 Pall Mall’s Transformation for Good Housekeeping Live
2 January 2024
Photo credits: Shaun James Cox and Sarah Raven for Good Housekeeping Live
Last November, 116 Pall Mall became a stunning backdrop for an amazing fantastic two-day extravaganza consumer show – Good Housekeeping Live. Welcoming over 300 guests, the renowned magazine and Good Housekeeping brand were brought to life throughout the elegant venue decking out almost every room in a spectacular and all-encompassing showcase of everything lifestyle, wellness, fashion, business, homeware and more.
116 was the perfect choice for such an exciting and impressive event to unfold, with the venue beautifully decorated and styled from top to bottom, and the staircase a thoroughfare of activity. The versatility of this venue, coupled with the dedication of the team, played a pivotal role in making the event such a resounding success.
Every corner of 116 Pall Mall was meticulously considered and branded to align with Good Housekeeping’s distinctive style and vision. From the flag displayed over the building to signage throughout the first and second floors in Good Housekeeping colours, the entire building was transformed.
One of the key advantages of hosting events at 116 Pall Mall is its unbeatable location in the heart of St. James’s. A mere five-minute walk from Piccadilly Circus and Charing Cross station, this venue’s accessibility adds another layer of appeal to the already exceptional building.
Turning our attention to the food and drinks on offer, The GH Café, situated in the Directors’ Lounge and supplied by Searcys as 116 Pall Mall’s in-house caterer, was a standout feature. Offering Good Housekeeping’s bespoke selection of soft drinks, lunch options, and sweet treats, the GH Café was the perfect spot for guests to pause and recharge. Then in the afternoon, wine and Searcys Champagne were available, offering an extra treat for attendees of the event.
Another memorable feature was created in collaboration with Cunard, who created a Gin Parlour in St James 2. This innovative setup was another great instance in showcasing the adaptability of the venue, with its grand historic frames offsetting their branding, creating a striking look that perfectly suited the theme of the space.
Such transformations of so many of these spaces were a testament to the adaptability and impressive impact of 116 Pall Mall as an events venue. From the Morning Room’s mock Dyson kitchen, and DFS Lounge in the Directors’ Lounge to the Burton Room hosting Q+A sessions with esteemed guests like Michel Roux, each area was brimming with unique sectional focuses, intricately orchestrated by the events team, all echoing Good Housekeeping’s concept and diverse themes.
The Nash Room, a gem of the venue, stood out as Good Housekeeping Live’s focal point. Set up in theatre style and capable of hosting up to 300 guests, it provided the best backdrop for a range of famous speakers like Mary Berry, Michael Palin and Shirley Ballas. With floral arrangements all complementing the gilded details and blue hues of the Nash Room, it was a truly picturesque setting.