Celebrate this Dry January with Searcys and Wild Idol

Have a dry (not dull) January with Wild Idol at Searcys.

Dry January is set to be as popular as ever this coming year with 1 in 6 adults expected to take part (Truly Magazine, 2022).

Throughout the month, we will be serving Wild Idol’s premium, alcohol-free champagne alternative at a number of our stunning venues across London, for a dry not dull January.

Wild Idol is a vegan, gluten-free and naturally alcohol-free sparkling alternative to wine and champagne, handcrafted using the finest winemaking techniques and the highest quality grapes. Unlike other non-alcoholic wines which use alcohol extraction, Wild Idol’s pure blend has never contained alcohol and has never been fermented. The range includes a white and rosé vintage, offering the ultimate alcohol-free tipple for January, without the need to compromise on taste or style.

Guests can enjoy the Wild Idol by the glass and bottle, and in an exclusive non-alcoholic cocktail served alongside our famous afternoon tea and food menus at select locations. Venues include:

St Pancras Brasserie and Champagne Bar by Searcys

Europe’s longest champagne bar located on the St Pancras International  Station’s mezzanine, has reopened following a full renovation at the end of 2022. With the stunning backdrop of the station’s Victorian Gothic canopy, the space offers a plethora of seafood menus and small bites, including a show stopping oyster bar and their famous afternoon tea, served in a bespoke suitcase stand. While the art-deco Brasserie serves British classic dishes with a modern twist. This iconic venue is a classic setting to sip a glass of Wild Idol with their delicious afternoon tea.

Searcys at The Gherkin

Offering incredible 360-degree city views, Searcys at the Gherkin sits on the top three floors of this iconic city skyscraper. This dramatic destination is an ideal spot for city-goers looking for an afternoon tea or a quintessentially British inspired dining experience, paired with the fine, alcohol-free fruitiness of Wild Idol.

Searcys Rolls Royce Champagne Bar at Battersea Power Station

Located at the entrance of the newly opened Battersea Power Station hub – a new must-visit destination in London – Searcys’ striking blue Champagne Rolls-Royce Bar, launched to celebrate our 175th anniversary in 2022,  is the ideal refuge for shoppers and south-west Londoners alike. Customers can choose from an array of snacks, perfectly complimented by a refreshing glass of Wild Idol.

It is also available online, at Searcys Gift Shop, as a gift set paired with Searcys signature Champagne flutes.