10–11 Carlton House Terrace
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Case Study
We became the catering partner for {10-11} Carlton House Terrace, home to the British Academy, following a competitive tender in 2013. {10-11} Carlton House Terrace is a beautiful central London venue overlooking the Mall and St James’s Park.
The venue offers 11 flexible event spaces for a range of events, including weddings, conferences, meetings, photo shoots, fashion shows and private dinners. We can accommodate up to 350 guests for a reception or 140 for an event.
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In the first year of our contract alone, food and beverage sales increased by over 30%. While the in-house sales team retains responsibility for the selling of the venue, we support with marketing resources, PR, referrals and venue representation at exhibitions.
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Key Successes
- Double digit year on year growth
- Introduced a catering planner position to drive F&B sales
- Introduced the “Modern, British, Social” event menu concept